How to communicate with communities
Communication with communities needs to centre around building long-term relationships, not just as planners but as people, bringing humanity to a setting that can typically feel transactional. Building trust is the first step towards fostering these relationships - trust that requires planners to avoid planning jargon, be transparent and accountable, and acknowledge past engagement fatigue and marginalization of certain equity-deserving groups in the city. It is critical to plan and design engagement and communication strategies that respond to the barriers to participation by communities that have been historically marginalized or harder-to-reach. Starting any engagement process with clear communication around what is on and off the table for that project, staying engaged with communities beyond engagement cycles and events, and ensuring that clear feedback loops are created for transparency throughout the process are integral first steps in cultivating these long-term relationships; remember to be humans first and planners second.
Lessons Learned
- Engage with communities as humans; avoid planning speak
- Ensure that materials are accessible to the varied languages and literacy levels that can exist within a community
- Pass along any feedback collected during engagement to the appropriate divisions at the City, even if it is beyond the scope of the project at hand
- Tell communities how their feedback is being used, and if it isn’t, why not
- Acknowledge the history of marginalization and engagement fatigue among communities before approaching them for engagement
- Cultivate long-term relationships with communities
Tools
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Worksheet
Mapping and Goal Setting
This tool offers a series of questions for: identifying the equity-deserving groups and vulnerable communities to engage, considering the barriers these residents face, outlining tactics/strategies for reducing these barriers, and for considering how you set goals and monitor success.
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Worksheet
Charting the Table
This tool outlines how you can create opportunities for transparency and accountability at any stage of the engagement process, especially when leading meetings.
Related Case Study
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Picture Mount Dennis
Picture Mount Dennis aims to create a renewed vision for the Mount Dennis neighbourhood and leverage the investment in light rail transit (LRT) to support healthy and inclusive communities, and local …
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The Jane Finch Community Advisory Committee
In March 2020, the Jane Finch Initiative team was tasked with establishing a Community Advisory Committee (CAC) to provide community oversight and accountability in the creation of the engagement …
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315-325 Spadina Avenue: A development proposal in Chinatown
In 2020, a development application was brought forward for 315-325 Spadina Avenue in Chinatown. The application would replace Rol San Restaurant, a much-loved staple in the community. Throughout the …
Resources
For City of Toronto staff
- Glossary of Engagement Terms (Word)
- Multilingual Translation Policy
- Translation & Interpretation
- Ward Map of top home languages
- Honorarium Policy – check with Local Community Development Officer
* Note: Links below can only be accessed through the City of Toronto’s intranet.
For Public
- Tips for inclusive communications materials – Inclusive Community Engagement Toolkit, Capire Consulting Group – P52
- Designing tools based on various characteristics of stakeholders and groups of the ‘public’ – Inclusive Community Engagement Playbook, C40 Cities – P74
- Communication Tools – Public Participation Strategy and Toolkit, County of Grande Prairie – P87-91
- Outreach method inventory – Community Engagement Toolkit for Planning, Queensland Government – P33-43
- Applying the diversity lens to communications – Diversity and Inclusion Toolkit, Toronto Transit Commission – P7-11
- Inclusive language guide and definitions – Diversity and Inclusion Toolkit, Toronto Transit Commission – P41-50
- Inclusive Community Engagement Matrix – Inclusive Community Engagement Toolkit, Capire Consulting Group – P10-15